What makes built-in car GPS navigation systems cost so much more than hand-held GPS navigation units?
the hand held ones are actually much better with more features and better accuracy people only buy the built in ones because they are BUILT-IN and most people don;t even bother to research so in essence ignoranceWillingness to pay I suppose. If a person is buying a $ 75,000 BMW 750 they might not think much of a 500 or 1000 dollar GPS add-on. If you have that kind of money you probably don't flinch. Plus, they probably want the car to come with "everything" available.
On a side note, I picked up my very affordable Mio C220 at Circuit City for $ 99 on Black Friday. I love it and it works very well in my HONDA CIVIC!!Perhaps it's the customization that comes along with a built-in system and perhaps it's synchronized specifically to the car's electronic systems.
Of course, as the GPS rides on the brand of the car, the costs will factor in advertising, marketing, everything indeed.
If you buy a Ferrari T-shirt which in essence is a Hanes T-shirt, you'll pay more just for the branding.
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